A Sunday roast on an oak pub table, with the fire lit behind (AI example photo)

Yoursocialmediaconcierge.

  • TUE10:00
    Midweek deal
  • TUE17:00
    Quiz night, Thursday
  • FRI18:00
    A Friday by the fire
  • SUN11:00
    The Sunday roast

Clef plans your Instagram and Facebook, writes every post and picks the photo - and puts your events and offers on Google too. Nothing goes out until you say yes.

A full social team. Minus the team.

A slow Sunday, done properlyReady to review
Book a walkthroughSee how it works
A pub terrace in late afternoon sun, with pints on the tables (AI example photo)
Plan.

Your week, worked out around real life.

Your week, planned around real life.

Clef plans each week around your deals, your events, what's on near you, the weather and your opening hours. Weekly deals go out on the morning of the day. Events get a few days' notice. Big occasions get a proper run-up.

Mon
Closed - no post invites anyone in
Tue
10:00Midweek deal - two burgers and a jug, £25Your setting
17:00Quiz night, Thursdaya few days' noticeStarting pattern
Wed
Thu
Fri
18:00A Friday by the fireA test
Sat
Sun
11:00The Sunday roastYour setting
Example week for The Anchor

It reads the weather, hour by hour.

Clef plans around the forecast for the hours your guests are out. Terrace shots wait for dry days - and if the forecast turns after a post is written, Clef checks with you first.

1 · Weather2 · Hours3 · Near you
12pm
1pm
2pm
3pm
4pm
5pm
6pm
7pm
8pm
9pm
10pm
A pub terrace in late afternoon sun, with pints on the tables (AI example photo)
A fire-lit pub snug with leather armchairs and two glasses of red wine (AI example photo)
Saturday evening at The Anchor
Saturday looks wet, so we planned an indoor shot.
It knows when you're open.

Your opening, kitchen and holiday hours come from your Google profile every morning.

Monday · closed
Join us tonightWe're open again from Tuesday
Half-term week19 - 30 OctRun something for this
Town bonfire nightSat 7 NovRun something for this
Autumn food festivalSat 24 OctRun something for this

Drop your photos in a folder. That's it.

Clef describes every photo, treats near-identical shots as one, rests each shot after it's used, and picks the right one for each post.

The Anchor · photos
A pub terrace in late afternoon sun, with pints on the tables (AI example photo)
terrace, late sunResting - back in 28 days
Gravy poured over a Sunday roast with a tall Yorkshire pudding (AI example photo)
Gravy poured over a Sunday roast with a tall Yorkshire pudding (AI example photo)
Gravy poured over a Sunday roast with a tall Yorkshire pudding (AI example photo)
Sunday roastCounts as one
A busy pub bar at night, seen from the doorway, glasses raised (AI example photo)
people
A traditional pub snug in morning light, set up for the day (AI example photo)
the snug
An amber cocktail with an orange twist on a dark wooden bar (AI example photo)
cocktail
The pub team behind the bar getting ready before service (AI example photo)
the team
The Sunday roastPicked for Sunday's roast post

It tells you what to shoot - and shows you.

Arrived

Every six hours, Clef checks your library against the next four weeks of posts. When something's missing - the room, the outside, the team, an evening shot - it asks for exactly that, in words a photographer can work from.

Room4 of 4
Outside3 of 4
Guests4 of 4
Team2 of 2
Food6 of 6
Evening1 of 4
What to shoot next
The bar at night, busy
ShootThree or four of the bar from the door, people at it, glasses up.
LightAfter 8pm, lamps on, no flash.
FormatUpright, 4:5.
AvoidFaces close to camera, the till.
WhyFour evening posts in the next month and one usable evening shot.

Clef sketches the shot from your own photos: your room, your light.

Shoot sheet · The Anchor
For whoever holds the camera
One page. Tick as you go.
The bar at night, busy
The garden from the gate
The team before service
A busy pub bar at night, seen from the doorway, glasses raised (AI example photo)
bareveningpeople
The bar at night, busyArrived 14:20

Drop the new photo in your folder and the request ticks itself off.

A fire-lit pub snug with leather armchairs and two glasses of red wine (AI example photo)
Approve.

Nothing goes out without your yes.

You say yes. Clef does the rest.

Clef writes the captions and chooses the photos. Finished posts wait in your studio. Approve one and it's on the schedule within a couple of minutes. Change anything, your way.

Sun 11:00Ready to review
A slow Sunday, done properly - the roast and the fire lit
A Sunday roast on an oak pub table, with the fire lit behind (AI example photo)
The roast's on from 12 and the fire's lit. Bring the family - we'll keep the gravy coming.

Nothing goes out without your yes.

Every post tells you why.

Open any post to see why that day, that time, that format and that theme - and whether the reason is your own results, a starting pattern or a deliberate test. When it's too early to tell, Clef says so.

A slow Sunday, done properlySun 11:00
Your dataEarly signStarting patternStarting pointYour settingA test

One caption for Instagram. Another for Facebook.

Written in your voice, at your usual length. 'Link in bio' on Instagram, a real link on Facebook - and never a dish that might leave the menu.

The AnchorSun 11:00
A Sunday roast on an oak pub table, with the fire lit behind (AI example photo)
Sunday roast from 12 - smoked brisket our autumn menu, crisp potatoes and the fire lit. Link in bio to book.
Instagram · shorter, link in bio
A busy pub bar at night, seen from the doorway, glasses raised (AI example photo)
Post.

Posted for you, checked, and on Google too.

Posted for you - and checked.

Clef posts to Instagram and Facebook, checks every post really went out, and holds a post rather than send it wrong. Never twice, never the wrong account.

A slow Sunday, done properly
ApprovedSat 16:12
ScheduledSun 11:00
PostedSun 11:00
Quiz night, ThursdayOn hold at our end - we're on it.

Your events and offers, on Google too.

Your events and offers become Google posts with their dates - out a few days before, never after. Every location gets its own words, and nothing goes to Google until you approve it.

Google doesn't report on individual posts, so Clef doesn't invent a number.

Your Google profile
The Anchor
4.6 · Pub · Open until 11pm
Event
Quiz night
Thu 15 Oct, 8pm
Call
Offer
Midweek deal
Tue to Thu, until 22 Oct
Call
Autumn in the snuga quiet week, topped up
Your Google profile
The Anchor · Riverside
4.6 · Pub · Open until 11pm
Offer
Midweek deal
Two burgers and a jug, Tue - Thu
Call
Written fresh for every location.
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Quiz night appears three days before - and slips out when the night's over.
Gravy poured over a Sunday roast with a tall Yorkshire pudding (AI example photo)
Learn.

Tell it once. It remembers.

Numbers you can trust.

Clef only tells you something works for you when your own numbers clearly show it. 'Not clear yet' is an answer it's happy to give. Every month, a report in plain English - and your starting line from day one.

Monthly report · page 3 of 3 · Example
Your starting line

Where you began on day one, so every month has something honest to compare with.

Tell Clef once. It remembers.

Leave a note on a post and Clef turns it into a house rule overnight - for the words, the ideas and the photos that follow. In time, your results teach it too, and it tries things on purpose to learn more.

Your note on Friday's post
Less terrace, more food please.
House rule · added overnight
You told us: lead with the food.
Gravy poured over a Sunday roast with a tall Yorkshire pudding (AI example photo)
Next Tue
Fish and chips with mushy peas and a pint of lager on a pub table (AI example photo)
Next Fri
A steak and ale pie with mash, greens and gravy by lamplight (AI example photo)
Next Sun
Plan - Approve - Post - Learn - and a smarter plan.

While you're closed, Clef is working.

00:0006:0012:0018:0000:00
  • Every few minutes
    Sends each post you approve to the schedule.
  • Every 20 minutes
    Writes the Google posts planned for each of your locations.
  • Every 30 minutes
    Checks scheduled posts went out.
  • Every four hours
    Takes an early reading of each new post, for its first two days.
  • Every six hours
    Reads new photos in your folder, and checks your library for gaps.
  • Every night
    Turns your notes into house rules; brings in your latest Instagram numbers; re-reads your opening hours from Google.
  • Every Monday
    Refreshes the weather for the weeks ahead, plans the week's Google posts for each location, and updates its suggestion for your next six weeks.
  • On the 4th of each month
    Writes your monthly report.

THE DIFFERENCE

A scheduler
posts what you give it, when you tell it.
An agency
does the work out of sight.
Clef3 OF 3
Clef does the work in plain view, tells you why, and waits for your yes.

Set up without the paperwork.

Answer a short set of questions - much of it filled in for you - and we connect your accounts. Then watch Clef set itself up, one job at a time. On day one: your first week, your history read, your starting line.

The AnchorReady
  • Your accounts connected
  • Your details - much of it filled in for you
  • Your history and photos read
  • Your first week planned
You're in.

A full social team. Minus the team.

Book a 20-minute walkthrough and we'll take you through a week, from plan to post.

Book a walkthroughSee pricing

For pubs, restaurants, bars and hotels - worldwide.

Book a walkthrough
ClefAI EXAMPLE

Made by AI, to show you.

Every photo on this page was made by AI. The Anchor is our example venue, not a real pub.

Inside Clef, AI pictures have one job. When your library is missing a shot - the room, the outside, the team, an evening - your shot list shows an example of exactly what to take, made from your own photos, so it's your room and your light.

Examples are for direction only and are never posted. Your posts always use your own photos.

See the shot list